Design Proces – Rooswinkel financiële diensten

Building proces

My latest assignment for a corporate identity was for Marloes Rooswinkel. She was going to start her own business with financial services. She will be providing people with insurance, loans and pensions.  This post will explain the design proces I followed with her and ending the whole story with some conclusions. This really worked well!

Marloes Rooswinkel and I had a first meeting in which we discussed the following 5 keywords:

  • Brand – User experience
  • Customer – Transmitter
  • User – Receiver
  • Information – Content
  • Design

Customer and User communicate with each other and the Information and Design are your restrictions or boundaries.

First, I had no knowledge of the types of services she offers. This will often occur and as a designer you have to dive in to it to some extent. To get  more feeling with the design, but also to understand the customer or the user of the product (in this case the website). Continue reading Design Proces — Rooswinkel financiële diensten

Update in Photography

11Took some time, but the first three galleries are online in my Photography section. Skipping through all those pictures makes me want to get bussy with it again.

Especially the pinhole photo’s. I might have an exposition coming up that might require some pinhole photo’s. I’ll see to that anyway, because man do I love the images that roll out of there. I think it really fit’s the expo’s theme… I can’t say too much about it because not everything is sure, yet.

It will be an expo with my girlfriend, that’s for sure. And it’ll probably be in Enschede too…maybe in the Dynamo?

Graphic section updated

Well, the title says it all. The Graphic section of my portfolio has had it’s first update. Projects that were added are all some older school related projects, but nonetheless worth checking out.

At the moment I am also bussy getting the Photography section up, but that takes a bit more time, because I have a lot of photo’s I have to sort through and there also a lot of new pictures that never went online anywhere. Bare with me, please.

The picture on the right was made for an exhibition in my former art school we called 99,8% Art. More pictures will be posted in the graphic section later on too. Together with three fellow students Matthias Grottendieck, Philipp Giesseler and Thijs Steggink we made a series of super large pictures build up like a normal raster image.

Instead of printing it with a printer, or any other conventionel method we used spraycans in the colors cyan, magenta, yellow and black. Using a beamer, a laptop and some Photoshop we reproduced (famous) images. If you cannot recocknize the picture that is reproduced here, then take a look at it’s original version. Apart from these rasterized images we made some really psychedelic ones with text, mor about that later on!

Rakers Ontwerpt identity


This new website found it’s origin in the businesscards I made lately. They are still waiting to be trimmed, but all the pressing and setting has been done. It was a ton of fun to produce my own cards all by hand. Every letter was set by hand and the wordmark was set, printed, spaced and printed again untill it was perfect.

After a full day’s work in the typefoundry at the ArtEZ Academy of Art and Design in Zwolle I had my letters all set! I find it really satisfactioning to work like this. It takes a lot of time, but it is so worth it. The wordmark has been set using a medium bold Helvetica (24 and 18 pts) and the information beneath it was set using a Bookman Old Style 10 on 12 pts. Continue reading Rakers Ontwerpt identity