My latest assignment for a corporate identity was for Marloes Rooswinkel. She was going to start her own business with financial services. She will be providing people with insurance, loans and pensions. This post will explain the design proces I followed with her and ending the whole story with some conclusions. This really worked well!
Marloes Rooswinkel and I had a first meeting in which we discussed the following 5 keywords:
- Brand – User experience
- Customer – Transmitter
- User – Receiver
- Information – Content
Customer and User communicate with each other and the Information and Design are your restrictions or boundaries.
First, I had no knowledge of the types of services she offers. This will often occur and as a designer you have to dive in to it to some extent. To get more feeling with the design, but also to understand the customer or the user of the product (in this case the website).