Rakers Ontwerpt business cards

Well, folowing the business cards of Kristine earlier this week it is now time for my own cards. I wrote a post about the production a while ago and maybe it’s just me, but designing and producing your own business cards is really satisfying. The wordmark has been set using a medium bold Helvetica (24 … Read moreRakers Ontwerpt business cards

Mirror, mirror on the wall…

Just finished a very small and quick assignment for a relative. People who just graduated (or maybe also years after) will recognise the situation where a family member asks you to ‘design a pretty *fill in what you do best*’. The few times I did that before taught me to stay away from situations like … Read moreMirror, mirror on the wall…

Design Proces – Rooswinkel financiële diensten

Building proces

My latest assignment for a corporate identity was for Marloes Rooswinkel. She was going to start her own business with financial services. She will be providing people with insurance, loans and pensions.  This post will explain the design proces I followed with her and ending the whole story with some conclusions. This really worked well!

Marloes Rooswinkel and I had a first meeting in which we discussed the following 5 keywords:

  • Brand – User experience
  • Customer – Transmitter
  • User – Receiver
  • Information – Content
  • Design

Customer and User communicate with each other and the Information and Design are your restrictions or boundaries.

First, I had no knowledge of the types of services she offers. This will often occur and as a designer you have to dive in to it to some extent. To get  more feeling with the design, but also to understand the customer or the user of the product (in this case the website).

Read moreDesign Proces — Rooswinkel financiële diensten