client: Rooswinkel Financiële Diensten (while employed by TriMM Interactive Media) (2009)
materials: Adobe Illustrator CS4
assignment: Marloes Rooswinkel, owner of Rooswinkel financiële diensten (RoFiD) asked for a complete identity including businesscards, stationary and a website.
After a first session with her I established a few values on which the whole design is based. We had a nice chat in which she told me more about herself and her background and she also brought along some printouts of competitors website’s. After discussing these examples and the interview I cristalized the following words to be the base for the design:
- Graceful, but not too frivolous;
- Classical, but not boring;
You can read more about the design proces here.