client: Rooswinkel Financiële Diensten (while employed by TriMM Interactive Media), 2009

materials: Adobe Illustrator CS4

assignment: Marloes Rooswinkel, owner of Rooswinkel financiële diensten (RoFiD) asked for a complete identity including businesscards, stationary and a website.

After a first session with her I established a few values on which the whole design is based. We had a nice chat in which she told me more about herself and her background and she also brought along some printouts of competitors website’s. After discussing these examples and the interview I cristalized the following words to be the base for the design:

• Graceful, but not too frivolous;
• Classical, but not boring;
• Calm;
• Open;
• Familiar;

You can read more about the design proces here.

Printing was done on Conqueror Smooth Satin by Asbreuk Drukkerij. The website was coded and build by TriMM interactive media.