client: NXP Semiconductors – while employed by TriMM Interactive Media (2010)
materials: Adobe Illustrator CS4 & After Effects CS4
assignment: NXP makes chips that are used in energy saving bulbs and LED bulbs. For their new Lighting campaign they focused on the frutrations that still surround the traditional energy saving bulbs. The don’t look good, start up slow, are not dimmable and are not reliable… With their GreenChip™ technology those bulbs do what you actually want. To promote the GreenChip™ technology at their stand at Light Fair 2010 in Las Vegas I created this ‘explainimation’.